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The Luthier Bench

Apply For Storefront

Knowledge Base

Welcome Luthiers

The Luthier Bench
Seller Process

Join our community as a Seller today!
APPLY FOR STOREFRONT
1

Determine Seller Eligibility

Are you a luthier who hand-crafts their builds?  Are you an independent guitar builder that markets their instruments? Or, are you a collector of luthier-built guitars.  If so, welcome you to join our community and list your builds on your unique storefront on The Luthier Bench.
2

Apply For "Luthier Storefront"

Are you ready? Click on the "Apply For Storefront" button and fill out the Seller Application Form (takes seconds) and our team will promptly review and approve your Seller status. You will receive login information and detailed instructions to open your merchant storefront and list your guitar builds.
3

Customize You Seller Storefront

Let's begin!  Working in your Seller Dashboard, you can easily customize your storefront with your logo, information and builder history.  Each luthier will also receive a Blog section to post articles on guitar building.
4

List Your Guitar Builds & Blog Articles

Now you can list your guitar builds in your unique Collection Profile, and they will also list throughout our web portal.  You can designate your shipping policies, and also potential Buyers can message you with pre-sale inquiries. 

Founder's Statement

Our mission is about Luthiers, Builds and Knowledge.  Our focus is on the Luthier - what they build and the vast array of knowledge required for even the most basic guitar construction.  Our vision for The Luthier Bench is to elevate the luthier community and provide both a marketplace of guitars and ideas that guitar buyers and collectors will be drawn to.  We hand-crafted a home for the independent luthier to showcase both their guitars builds as well as their building knowledge base.  We would like the luthier to focus on honing the craft and allow us the honor and privilege of marketing their creations.  A luthier-built guitar is the intersection of art, science, aesthetics and most of all, musical creation.  We humbly invite luthiers from around the world to join The Luthier Bench community.  Let's build together!

Chayton Alo, founder of The Luthier Bench

Why Choose The Bench?

Our Features

The Luthier Bench Offers Benefits Both Guitar Builders & Collectors

  • Luthiers Only!

    Our site is 100% hand-crafted builds by luthiers.  No factory guitars allowed!

  • Lower Fees

    We have reduced seller fees by 25% as compared with Reverb

  • Logistics

    We offer up to $10,000 of shipping insurance & advanced tracking

  • Knowledge

    Our knowledge base is packed with luthier wisdom
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EXPLORE F.A.Q.
APPLY TO SELL

The Luthier Bench

Online Marketplace & Knowledge Base Designed for the Independent Luthier

7% Fee

100% Luthier Guitars

zero factory guitars

25% Reduced Fees

retain more of build price

Built For Luthiers

crafted for guitar builder

Owned by Luthier

and dedicated to luthiers

Premium Guitars

ranging from $5,000 and up

24/7 Online Support

online chat, phone or ticket

Luthier Knowledge

learn from master builders

Insurance & Logistics

$10,000 shipping insurance

Reverb

general e-commerce mall for musical equipment of all types & prices

8.2% Base Fee

Everything & Anything

luthier guitars lost on mall

HIgh Seller Fees

seller fees up over 10%

Amazon of Music

zero focus on luthiers

Corporate Ownership

acquired by Etsy in 2019

Anything At Any Price

no focus on guitar builder

No Live 24/7 Support

only tickets available

Music-Related Blogs

limited coverage of luthiers

No Insurance Offered

seller/buyer responsible

WHat THE LUTHIER BENCH OFFERS

  • 100% of guitar builds on The Luthier Bench will be from workshops that have a seasoned history of guitar construction and have been interviewed by our Founder.
  • The Luthier Bench is solely focused on hand-crafted builds by independent guitar Luthiers.  There will be no factory guitars here, including vintage instruments.
  • One of the missions of The Luthier Bench is to create a focused online resource of Luthier wisdom in our Knowledge Base, including our high-definition video library.
  • Our logistics platform is designed for insured shipping of high-end guitars.  We have installed map-based, precision tracking to assure on-time delivery in pristine condition.
  • The Luthier Bench provides XCOVER Shipping & Purchase Insurance on every build shipment utilizing our platform.  A premium of 1.5% of the cart total is added at checkout up to $10,000 in top-tier shipping & purchase insurance, including damage, loss or even post-delivery theft.
  • We provide three Support Channels that operate 24/7 to assist both Luthiers in Storefront Management and Buyers in both purchase & logistics.  Contact Us either by live chat, message, or call 828.808.7000 anytime.

Seller Inquiry Center

Do you have any questions regarding your Seller Application? Fill out the message form below with your inquiry and we will respond promptly.
SELLER MESSAGE FORM
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"The Tree" Quilted Mahogany Boards

$16,000 USD

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What is the mission of The Luthier Bench?

The Luthier Bench is the premier online marketplace and knowledge base for Luthier-built guitars. Approved luthiers are provided a storefront and the ability to list their guitar builds for sale. We handle 100% of the logistics and insurance for every build acquisition. The Luthier Bench is the online home for the independent guitar builder to connect with discriminating Buyers and Collectors.

WHAT IS OUR UNIQUE VALUE TO COLLECTORS?

The Luthier Bench is the single online marketplace for Luthier-built guitars.  Our Buyers typically manage a personal collection of guitars and are now exploring unique guitar builds with impeccable specifications.  Our Buyers visit our Luthier Storefronts looking for remarkable tonewood selection, precision in building, and aesthetics in finish.  Our platform is the sole multi-vendor marketplace for these Buyers to meet an array of extraordinary Luthiers.

What are the requirements for a guitar listing?

Naturally we welcome a wide array of guitar Builders and builds on The Luthier Bench. We have categories that include Dreadnoughts, Archtops, Parlors, Bass and Electric, and more.  Our primary requirements is quality of build and Luthier reputation.  We anticipate that the average price point for Luthier Storefronts will range from $5,000 to $25,000.

What is the Luthier knowledge Base?

The Luthier Bench intends to amass the single largest resource of Luthier wisdom in our Knowledge Base.  We will be accumulating articles (and videos) on every aspect of guitar construction, including building, voicing, as well as advice on long-term maintenance of your instrument.  Each Luthier Storefront will contain a link to the wisdom of that builder - thereby acting as a selling point to a potential Buyer.  

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Live Chat

click "Support" Bubble

Email

Call the Bench

+1 (828) 808-7000