What are the elements of business success for a Luthier workshop?  How can a guitar builder ramp up their workshop brand awareness and increase interest among Collectors and Artists?  In this business-focused podcast episode, we speak with Jay Lichty & Corrie Woods of the highly-successful workshop Lichty Guitars.  In just a few short years, the Lichty Guitars brand went global with 100s of high-end guitars finding Buyers in over 20 countries.  Learn from the workshop dynamic duo Jay & Corrie how to master all of the elements of success for a Luthier brand, including building a world-class website, guitar imagery, social media promotions, and owning the search engines.  This episode contains everything a Luthier needs to know about being successful not including building the best guitars in the world.